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Nickelodeon Resorts by Marriott
Company Facts

Nickelodeon Corporate Profile

Launched in 1979, Nickelodeon has grown to become the most-watched television network by kids in the United States and basic cable's number-one network overall. Nickelodeon's "kids first" philosophy is the key element to its business successes, which in addition to television now include feature films, consumer products, records, online, recreation and publishing. Nickelodeon television programming is seen in more than 92 million households in the United States and has been the number-one rated basic cable network for 12 consecutive years. Nickelodeon is the most widely distributed kids' network in the world reaching 203.8 million households in 156 territories worldwide via 35 channels and 19 branded program blocks, nine mobile TV channels, 32 web sites and five broadband services across Africa, Asia and the Pacific Rim, CIS/Baltic Republics, Europe, Latin America, and the United States.

Nickelodeon operates four premiere digital networks: NOGGIN, a commercial-free, educational digital network for preschoolers; The N, a nighttime network for teens; Nicktoons Network, the 24-hour home of kid TV's most popular and new animated hits; and Nickelodeon Games & Sports (GAS), the first and only digital network dedicated to the games and sports kids love.

On its flagship television network in the United States, Nickelodeon offers an innovative and diverse blend of original series programming, including comedy, adventure, variety, news and game shows created just for kids. Nickelodeon programming also includes a line-up of original animation known collectively as Nicktoons, many of which are produced at the network's state-of-the-art animation studio in Burbank, Calif.

In the last several years, Nickelodeon has successfully launched a series of production, merchandising, publishing and pro-social initiatives that are substantially increasing Nickelodeon's presence and impact on children's entertainment worldwide:

NICKELODEON

  • Nickelodeon Programming showcases the most-watched and most-loved of children's programs, including the two top-rated shows for kids of all ages: pop culture phenoms SpongeBob SquarePants and The Fairly OddParents; and the top-rated preschool programs on commercial TV, including Go, Diego, Go!, and Dora the Explorer. Additional current, critically acclaimed animated hits include The Adventures of Jimmy Neutron: Boy Genius, based on the Academy Award®-nominated feature film, Danny Phantom, and more.
  • The network continues to provide kid-driven programming events, such as the Nickelodeon Kids' Choice Awards, which celebrated 20 years in March 2007. The Nickelodeon's Kids Choice Awards franchise has been extended to Nick Brasil, Nick Holland, Nick Sweden, Nick Australia, Nick Mexico and to CCTV in China.

  • The TEENick programming block is a Saturday and Sunday-night destination for the network's tween (kids 9-14) viewers. Instant hits since their premieres, TEENick shows continue to dominate the tween landscape, and include several of cable's top rated shows with tweens (Zoey 101, Drake & Josh, Romeo! and Ned's Declassified School Survival Guide). Recently, added to TEENick's line up are two new series, Just Jordan, based on the stand up comedy of Lil' JJ, and The Naked Brothers Band, a rock n' roll mockumentary.

NICK JR

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. – 2:00 p.m. (ET/PT). Completely dedicated to preschoolers ages 2-5, Nick Jr.'s Emmy, Peabody and Parents' Choice Award-winning programs are curriculum based, fun and commercial free. Nick Jr. is home to the number-one and number-two preschool programs on commercial television, Go, Diego, Go! and Dora the Explorer. Other hit Nick Jr. shows include: The Wonder Pets!, Blue's Clues, Blue's Room, LazyTown, The Backyardigans, and Wow! Wow! Wubbzy!. At Nick Jr., kids play to learn with innovative, original shows created just for them. Nick Jr. is also fully localized 24 hour channel in Holland, the UK and Australia.

NICKELODEON DIGITAL TELEVISION

About NOGGIN:

NOGGIN, the commercial-free, educational network for preschoolers owned by Nickelodeon, currently reaches 57 million households via cable, digital cable and satellite TV. NOGGIN, which airs from 6:00 a.m. to 6:00 p.m. (ET), is like preschool on TV, with educational programming both on-air and online at www.noggin.com. Through interactivity and narrative, NOGGIN & www.noggin.com help kids learn early literacy, social studies, basic math, science, movement and art skills. The network's approach is built on the concept of "connected learning" — helping young children find learning in everything they do. NOGGIN and all related titles, characters and logos are trademarks of Viacom International Inc.

About The N:

The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 57 million households via cable, digital cable and satellite television.

The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the Emmy Award-winning network's web site www.the-n.com. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.

About Nicktoons Network:

Nicktoons Network is the fastest growing kids' network* and offers a 24-hour schedule featuring programming such as the Nicktoons Network Animation Festival, Skyland, Kappa Mikey, Thumb Wrestling Federation, Corneil and Bernie and Martin Mystery, as well as a roster of hits that have defined kids' and animation lovers' TV, including The Angry Beavers, Yakkity Yak, Invader Zim, SpongeBob SquarePants, The Fairly OddParents and Jimmy Neutron. Nicktoons Network is a part of the MTV Networks expanded suite of channels available for digital distribution. The new channels include MTV Hits, MTV Jams, Nicktoons Network and VH1 Mega Hits, expanding and strengthening

MTV Networks' digital offerings to thirteen services.

Nicktoons Network currently reaches 45 million homes via cable, digital cable and satellite, and can be seen on Cablevision, Charter Communications, Comcast Cable, Cox Communications, DirecTV, DISH Network and Time Warner Cable. Nicktoons, and all related titles and logos are property of Viacom, Inc.

About Nick GAS:

Nickelodeon GAS: Games and Sports for Kids (Nick GAS) launched March 1, 1999 as a digital network and features interactive on-air and online programming dedicated exclusively to all the games and sports kids love to play.

NICK MOVIES

Nick Movies has firmly established itself as a leading kid and family theatrical brand, producing a variety of live-action and animation features including the recently released Jack Black comedy, "NACHO LIBRE" directed by Jared Hess ("NAPOLEON DYNAMITE") and CGI animated film "BARNYARD" starring Kevin James and Courteney Cox, written and directed and produced by Steve Oedekerk ("ACE VENTURA," "NUTTY PROFESSOR").

In December 2006, the label released a live-action version of the classic children's book, "CHARLOTTE'S WEB" starring Dakota Fanning, Julia Roberts and Oprah Winfrey. Other releases include "LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS," starring Jim Carrey, and "THE SPONGEBOB SQUAREPANTS MOVIES" (both opened at $30 million), and "THE RUGRATS MOVIE." Nick Movies is currently in production on the "THE SPIDERWICK CHRONICLES."

ONLINE

Nickelodeon Online connects kids to each other and to Nickelodeon through its web sites, Nick.com and NickJr.com. Globally, Nickelodeon operates 26 web sites.

  • Nick.com: Launched in June 1997, Nick.com is a leading kids' television destination site with millions of loyal visitors each month. Nick.com offers kids an engaging assortment of information, games, activities and more.
  • Games of the Week are free, brand new Nick property-themed games available to Nick.com visitors on a weekly basis. Since the New Game of the Week's initial launch on Nick.com, it has generated almost 50 million game plays.
  • Launched in March 1998, NickJr.com is the leading Web site for parents of young kids and the #1 Web site for preschoolers. NickJr.com is both a place where preschoolers can play along with their favorite shows and characters and an invaluable resource for parents, offering ideas, advice, and activities for making the most of their do-together time with their kids both online and off.
  • Nick Arcade (www.nickarcade.com) provides an unparalleled offering of paid downloadable games for kids on Nick.com and NickJr.com. Nick Online has partnered with such industry leaders Big Fish Games and TryMedia for their expertise in paid gaming marketing, merchandising, publishing, and technology. Nick Arcade has rolled out premium downloadable games for kids including Nick.com published games such as "SpongeBob Obstacle Odyssey," "The Fairly OddParents Big Superhero Wish," "Jimmy Neutron Invention Revenge," and Nick Jr. titles including "Dora's Rapido River Rafting Race." The site includes a collection of third party titles from a variety of game developers. Games are priced at an average of twenty dollars.
  • GoCityKids is an online city directory and resource for both visiting and local families. The GoCityKids website (www.gocitykids.com) allows parents to search for "do-together" activities, keeps them informed of key dates for local events and attractions, and can be searched by a kids' age and activity preference. It is written by parents for parents. Under Nick, GoCityKids has broadened its reach from 14 to 20 cities.
  • www.The-N.com The Emmy Award-winning website, www.The-N.com is the ultimate resource for fans of The N's hit shows. More than just a TV network site, The-N.com features behind-the-scenes interviews, pictures and videos, and a robust community of two million members who interact with message boards, user profiles and blogs. It is also a premiere destination for gaming online, featuring hit games such as Avatar Prom, Avatar High and The Hookup. The site makes extensive use of user-generated content, creating a site for the audience, of the audience, by the audience.
  • Nicktropolis.com is a completely new kid-targeted multi-media experience that offers kids the opportunity to engage in a virtual world filled with their favorite web-based activities. For the first time kids have their own virtual community where they can play games, watch video, explore Nickelodeon-branded and original environments, interact with other kids or Nickelodeon characters in real time, and create their own personalized 3D rooms.

Broadband Video

  • TurboNick: In Fall 2006, Nickelodeon rolled out TurboNick 2.0, its broadband video platform, with unparalleled new features including continuous video streaming, customized play lists, content in multiple languages, the ability to search the broad Nickelodeon content library, and more. Kids have the opportunity to control their individual entertainment experiences and become "programmers" with mash-up applications, the ability to rate videos, or interactive games. Featuring Flash video technology, TurboNick 2.0 allows users to access hundreds of Nick long and short form programming videos online, including select new episodes immediately after they air on the network.

TurboNick premiered as the first broadband player for kids in July of 2005 to compliment Nickelodeon's on-air programming, and initially featured 20 hours of new programming every week organized by "channels." TurboNick 2.0 is organized by content channels as well as by property icons. Users are able to search from a library of hundreds of long and short form videos of Nickelodeon favorites. And the video streaming on TurboNick 2.0 never stops, even as users watch, browse, interact with and personalize their experience.

  • Nick Jr. Video – Nick Jr. Video, available on NickJr.com, is a broadband video service that allows kids to watch short- and long-form programming online, in full-screen. Designed for preschoolers, features more than 100 video clips from preschoolers' favorite shows and interstitials (both in short and long-form) including: Nick Jr. music videos, never-before-seen shorts and a selection of full Nick Jr. show episodes; the addition of playlists; and the option to view video in full screen format. It also features various Nick Jr. series, such as Go, Diego Go! and Dora the Explorer as well as programming favorites from Nick's digital preschool network, NOGGIN, like Oobi, Laurie Berkner and more. Programming is refreshed on a bi-weekly basis.
  • Nick Jr. Parents TV, powered by TurboNick, is a broadband platform that brings the extensive NickJr.com parenting content to life, and complements parents' online experience complement with exclusive lively and useful video programming, made just for them. Parents TV features one- to three-minute videos showcasing easy-to-do parent-child do-together craft projects, backstage glimpses at the world of Nick Jr., parenting advice segments, printables and more.
  • The N's The Click, (www.The-N.com/theclick/) the network's broadband media player, features full-length episodes of the network's hit original series – Degrassi: The Next Generation, South of Nowhere, Beyond the Break and O'Grady – along with outtakes, sneak peeks and webisodes of The N series created exclusively for broadband. The N's The Click provides teens with the ability to create video mash-ups, watch, comment on and share content from their favorite shows on The N with all of their friends anywhere, anytime of day.
  • Nickelodeon Mobile now offers video content on the top wireless carriers. On all carriers that we partner with, we offer similar video content. From the Nick Jr. library, music videos are approximately two minutes in length and include clips from favorite programs such as Dora the Explorer, Blue's Clues, The Backyardigans, LazyTown and The Wonder Pets! From the Nickelodeon library, content is available from top-rated series such as SpongeBob SquarePants, Jimmy Neutron: Boy Genius, The X's, Avatar and Catscratch. Additionally, TEENick material includes behind-the-scenes clips from Zoey 101, Unfabulous and Ned's Declassified School Survival Guide. All Nick Mobile content on wireless phones is refreshed on a weekly basis. Our wireless categories include: wallpaper, ringtones, clips, games, voting via phone through a range of carriers.
  • The N, the nighttime network for teens, recently launched The N Mobile on the Sprint Vision and Power Vision networks. This launch marked the first presence of the teen network on a wireless platform. The N Mobile offers a range of video clips and behind-the-scenes content from its top shows including Degrassi: The Next Generation, South of Nowhere and Beyond the Break.

PROSOCIAL

Let's Just Play – Nickelodeon is currently in its fifth year of its award-winning pro-social initiative, "Let's Just Play." In November 2005, "Let's Just Play" entered into a partnership with The Alliance for a Healthier Generation - an initiative between the William J. Clinton Foundation and the American Heart Association - to combat the spread of childhood obesity. The three organizations combined forces on a comprehensive media and public awareness campaign, encouraging young people to engage in healthy and active lifestyles. Nickelodeon is using its multimedia platforms and the "Let's Just Play" campaign, working with the Boys & Girls Clubs of America and other partners, to reach millions of young people across the country and tackle the childhood obesity epidemic.

Nickelodeon has committed more than $30 million and 10% of its non programmed air to health and wellness messaging including going off air for three years as part of its Worldwide Day Of Play. Over the past 2 years, Nickelodeon has also awarded approximately

$2.5 million in grants and through its "Let's Just Play Giveaway" to schools and after-school programs to help provide resources that will create and expand opportunities for physical play. For more information on Nickelodeon, visit www.Nick.com/letsjustplay.

Let's Just Play Go Healthy Challenge

The Let's Just Play Go Healthy Challenge on Nickelodeon is a joint effort between the network and The Alliance for a Healthier Generation. Launched in April 2006, The Go Healthy Challenge follows real kids on their quests to live healthier lifestyles. To date, more than 200,000 kids have registered to take the Challenge in their own communities.

MAGAZINES

Nickelodeon Magazine, in its 15th year, is the #1 entertainment and humor magazine for kids and tweens, and reaches the most boys, girls and total kid readers. Published 10 times year, it reaches over 5.4 million boys and girls, ages 6-14 with each issue — more readers than key competitors Sports Illustrated for Kids and Disney Adventures. Nickelodeon magazine stimulates readers' creativity and curiosity to answer their questions about the world and to make them think and laugh. Every issue features a specific theme, an original comic book, jokes, pranks, puzzles, interviews and feature stories about pop culture, sports, games, history and science.

Since its launch, Nickelodeon has won many design, editorial and circulation awards, including the Circulation Excellence Gold Award and multiple Parents' Choice Awards and the Association of Educational Publishers Awards. Nickelodeon was named a National Magazine Award Finalist and has been featured twice on ADWEEK's Top Ten Hot List. The magazine has a circulation of 1.075 million and a total audience of 5.4 million. Nickelodeon magazine has spun-off a highly successful monthly newsstand magazine series featuring Nickelodeon characters including SpongeBob SquarePants, Fairly Odd Parents and Danny Phantom as well as a line of Nick Puzzle and Games magazines. Nickelodeon Magazine is localized in Australia, Belgium, Mexico and the Netherlands.

NICKELODEON & VIACOM CONSUMER PRODUCTS

Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world with $5.3 billion in retail sales in 2006, from such properties as SpongeBob SquarePants, Dora the Explorer, and Go, Diego, Go!. The department handles the merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV. Nickelodeon and Viacom properties are available for licensing on a wide variety of products including those in the toy, apparel, packaged goods, home video, interactive, book and music publishing, stationery, sporting goods and home furnishings categories.

Nick Records –is a kids and tween focused music partnership between Nickelodeon and the Sony BMG Strategic Marketing Group. The Nick Records label focuses on showcasing emerging young artists as well as established talent from the network, through soundtracks based on its hit shows and compilations. All of Nick Records releases have been leaders on the Billboard kid's music charts – with major hits including, Dora The Explorer: Dance Fiesta!, and SpongeBob SquarePants: The Yellow Album.

NICKELODEON RECREATION

Nickelodeon Recreation began in 1990 and since has grown to include a diverse range of complex and specialized business segments including hotel resorts, touring family theatricals and theme park attractions. The many Nickelodeon Recreation experiences entertain over 20 million guests with a wide variety of locations around the world.

Nickelodeon Recreation includes a world class hotel resort business that provides family friendly accommodations, amenities and experiences in destination markets. The first-ever Nickelodeon hotel opened in Orlando, FL on Memorial Day Weekend 2005. The $200 million complex designed exclusively for families, features 2- and 3-Bedroom KidSuites units, two massive pool complexes, live entertainment and character appearances from top-rated Nickelodeon shows including: SpongeBob SquarePants, Rugrats, The Fairly OddParents, Jimmy Neutron, and Danny Phantom.

Nickelodeon Recreation is one of the leading producers of top quality theatrical and touring shows for kids and their families. Strategically leveraging Nickelodeon's hits into high quality Broadway level stage productions that tour both domestically and internationally, the division has executive produced 14 unique multimillion dollar theatrical stage productions that have grossed in excess of 200 million dollars at the box office. Dora the Explorer Live! based on the hit Nick Jr. series, recently wrapped its third touring season and just made its debut in Europe in late 2006. During its run, the Dora the Explorer Live tour sold approximately three million tickets. The most recent addition to the Nick Recreation Live Tour schedule, is Go, Diego, Go Live!, based on the top ranked preschool show, which is traveling to approximately 50 markets in 2007.

In the theme park world, comprehensive "Nick Central" lands featuring branded rides, attractions, live stage shows, costume characters, merchandising and food service are located at all five north American Paramount Parks. Nickelodeon also has major attractions at Universal Studios in Orlando and Hollywood. Recreation has made its presence known internationally with Nick Central at Dreamworld on Australia's Gold Coast-the first Nick branded theme park outside North America. Most recently, Nickelodeon inked a deal with Movie Park Germany to bring Nickelodeon's wildly popular children's animated television programs to life in an approximately 50,000 square-foot interactive adventure zone called NICKLAND. Scheduled to open in April 2007 at Movie Park Germany in Bottrop-Kirchellen, NICKLAND will feature seven all-new immersive attractions and will be the first NICK-themed adventure site in Europe. And the Network will open a branded area in a planned theme park in Dubai, as part of a partnership with AAG.

Also Nickelodeon and Mall of America recently announced the first ever stand alone Nickelodeon theme park of Mall of America to open in 2008.